Joe Moon

Lockheed Martin is making the technology that will take humanity into deep space.

So we sent a bunch of unsuspecting children to Mars. To inspire them.

Here's how that went.

Mentioned on -- Adweek, Creativity, Forbes, Engadget.

Single most awarded campaign at Cannes 2016.

Awards:

The One Show
18 Gold Pencils
1 Silver Pencil

Cannes Lions
1 Innovation
5 Gold
7 Silver
6 Bronze

Clios
1 Grand Clio
2 Gold
4 Silver

D&AD
2 Yellow Pencils
2 Graphite Pencils
1 Wood Pencil
1 Impact Award -- Graphite Pencil

ADWEEK Project ISAAC -- Gravity Award
2 Isaac Awards
1 Arc Award
Best of 2016

London International Awards 2016
2 Grand
11 Gold
4 Silver
2 Bronze

Andy Awards

1 Grandy (Campaign of the Year)
9 Gold
1 Silver

ADC Awards
1 Black
8 Gold
2 Silver
1 Bronze

Communication Arts

Webby Awards
1 VR
2 People's Voice

SXSW
Interactive Innovation Award

Check out the making of it here: http://fieldtriptomars.com

People think the US Army is full of tough guys made of bricks (ahem — handsome bricks). When in reality, the organization consists of some of our nation’s most innovative minds, equipped with today’s most advanced technologies.

So how do we recruit the next generation’s best thinkers? We put them through a test — one that was designed by actual rocket scientists and doctors in the Army.

Cannes Lions Shortlist
One Show Bronze Pencil
Effies Gold

I wrote and produced a co‑branded Superman campaign for Amazon that let Prime members see the film early and support Boys & Girls Clubs of America with a simple ticket‑round‑up. The campaign championed the idea that anyone can make a difference — and we turned Amazon into the place where that vision came to life.
Also, I got to work with a trick dog for the first time — one who apparently shares an IMDb page with Sydney Sweeney.

Xbox wanted to extend their “This is an Xbox” campaign — the one built around the idea that you can play Xbox on almost any screen, no console required.

Knowing how the apocalyptic world of Fallout is full of funky‑looking props and screens, I wrote a co‑branded clip spot.

This campaign became part of a new era of Prime Video sponsorships where content and brand positioning come together in more creative ways.

A bit of copy judo, too. Amazing how much you can pull off with some assets in post.

Coughs are annoying. This is a campaign telling it to STFU. But, you know, nicer.

FOX wanted to promote their new film Independence Day Resurgence.

And US Army wanted a refreshing approach to show their array of different specializations. So we teamed them up. After all, if there was an actual alien invasion -- who are you gonna call? Will Smith?

We created the Earth Space Defense -- a highly advanced team of Soldiers trained to fight aliens (in the film... not in real life). And we recruited for them.

Check out the site: JoinESD.com.

And see how much fun Esquire had with it.

Featured on Ad Age.

US Army is the team that makes a difference. Campaign directed by Peter Berg.

Cannes Lions Bronze

Clio Gold

The USAA Rewards Credit Card is the only card you need for great rewards. That’s why we made social media videos on what you can do with your other — now useless — credit cards.

People are natural storytellers. That was the spirit of this campaign for USAA Insurance.

The U.S Army was established a little before the first ever Independence Day. So we paid tribute on 4th of July.

Lockheed Martin wanted to show off their new fighter jet called the F-35.

So I wrote a print ad for it. One that demonstrated its key feature - stealth.

I can officially say I've sold fighter jets. It's a living.

Apparently a lot of Canadians enjoy washing their clothes in cold water. So Tide asked us to make spot about it — with almost no time and budget (what else is new, right?).

Here’s where we ended up.